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Small Business Start Up

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In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You ll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they ve learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You ll learn how to: develop, research and plan the idea ; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.

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Detail Information

Series Title

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Call Number

300 Che

Publisher

Hoboken, NJ : ., 2005

Collation

288[287] Pages

Language

English

ISBN/ISSN

1845280385, 9781845280383

Classification

300

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Edition

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