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Image of The Brandgym: A Practical Workout for Boosting Brand and Business

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The Brandgym: A Practical Workout for Boosting Brand and Business

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of workouts that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.

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Detail Information
Series Title
-
Call Number
300 Dav
Publisher
Hoboken, NJ : .,
Collation
222[223] Pages
Language
English
ISBN/ISSN
0470847107, 9780470847107, 9780470856598
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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