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Business Success in China

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: Opportunities and Challenges in China , Strategies for Market Entry and Business Success and Practical Insights from China . It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.

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Detail Information
Series Title
-
Call Number
300 Mar
Publisher
Hoboken, NJ : Springer.,
Collation
272 Pages
Language
English
ISBN/ISSN
3540346147, 9783540346142
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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