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Image of Mastering the Globalization of Business (Palgrave Master Series)

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Mastering the Globalization of Business (Palgrave Master Series)

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

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Detail Information
Series Title
-
Call Number
300 Rog
Publisher
Hoboken, NJ : .,
Collation
256[213] Pages
Language
English
ISBN/ISSN
1403921490, 9781403921499, 9780230802025
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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