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The Asian Insider: Unconventional Wisdom for Asian Business

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author s direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

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Detail Information
Series Title
-
Call Number
300 Mic
Publisher
Hoboken, NJ : .,
Collation
256[305] Pages
Language
English
ISBN/ISSN
1403916578, 9781403916570, 9781403948403
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1st ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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