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Image of The Leap to Globalization: Creating New Value from Business without Borders

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The Leap to Globalization: Creating New Value from Business without Borders

Harry Korine Pierre-Yves Gomez Harry D. Korine - Personal Name;

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.


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Detail Information
Series Title
-
Call Number
300 Har
Publisher
Hoboken, NJ : ., 2002
Collation
208[178] Pages
Language
English
ISBN/ISSN
0787962112, 9780787962111, 9780787965242
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
-
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No other version available

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  • The Leap to Globalization: Creating New Value from Business without Borders
  • The Leap to Globalization: Creating New Value from Business without Borders
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