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Music business: the key concepts
Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including:
- general business;
- marketing;
- e-commerce;
- intellectual property law;
- economics;
- entrepreneurship.
In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
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