Text

The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

---

Practical applications for using social media to boost your businessEven today s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.Explains how you can use social media to grow your business and connect with consumersAuthor Paul Chaney is a leading authority on blogging and social mediaCovers practical, effective business applications for blogging, social networking, online video, microblogging and much moreShows how to design a comprehensive marketing strategy using traditional and new media platformsToday s technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

300 Pau

Publisher

Hoboken, NJ : ., 2009

Collation

272[275] Pages

Language

English

ISBN/ISSN

0470499273, 9780470499276

Classification

300

Content Type

-

Media Type

-

Carrier Type

-

Edition

[1 ed.]

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment