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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

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The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan s business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya s Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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Detail Information

Series Title

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Call Number

300 Pet

Publisher

Hoboken, NJ : ., 2008

Collation

288[289] Pages

Language

English

ISBN/ISSN

0071597506, 9780071597500, 9780071641777

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[1 ed.]

Subject(s)

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Specific Detail Info

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