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Effective Promotional Planning for e-Business (CIM PROFESSIONAL)

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Effective Promotional Planning for e-Business is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally.The book also addresses specific issues such as: ·Developing traffic·Making sites more sticky·Ensuring best possible CRM, partner communications, internal communications and motivation ·Co-ordinating your tactics alongside traditional brand buildingWith its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, Effective Promotional Planning for e-Business is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation. comprehensive coverage of all topics related to marketing communications for e-businessesa truly international flavour, with case studies and examples from around the world to illustrate current practice in marketing communicationsregularly updated web site resource to support the book including examples of campaigns, visual images and case studies

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Detail Information

Series Title

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Call Number

300 Cat

Publisher

Hoboken, NJ : ., 2002

Collation

296[298] Pages

Language

English

ISBN/ISSN

0750652683, 9780750652681, 9781429484091

Classification

300

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Edition

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Specific Detail Info

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Statement of Responsibility

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