Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/maincampus/public_html/library/lib/detail.inc.php on line 151
Image of Harry Potter: The Story of a Global Business Phenomenon

Text

Harry Potter: The Story of a Global Business Phenomenon

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.

Availability

No copy data

Detail Information
Series Title
-
Call Number
300 Sus
Publisher
Hoboken, NJ : .,
Collation
216[214] Pages
Language
English
ISBN/ISSN
023020323X, 9780230203235
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment