Text

Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

---

An all-encompassing guide to making the most from multi-channel marketingWritten in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.Page by page, you ll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.Discusses how to create successful marketing campaigns by using a mix of different marketing channelsOffers some smart ways to track customer buying habits with a database that covers all marketing channelsHelps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitchesWith this book as your guide, you ll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

---

Availability

No copy data

Detail Information

Series Title

-

Call Number

300 Mic

Publisher

Hoboken, NJ : Wiley., 2008

Collation

304 Pages

Language

English

ISBN/ISSN

0470375027, 9780470375020, 9780470425640

Classification

300

Content Type

-

Media Type

-

Carrier Type

-

Edition

[1 ed.]

Subject(s)

-

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment