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I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

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A smart and witty take on strategy . . . an essential business topicEvery day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines strategy the same way. But they don t. Howell J. Malham Jr. has created a book that goes straight to the heart of the issue. Through the largely facetious dialog of two colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.A highly readable book that defines the most over-used (and least understood) business term: strategyAuthor is the co-founder of Insight LabsWritten in a wry style, this book offers a witty, inventive take on a common business problemAt a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

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Detail Information

Series Title

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Call Number

300 How

Publisher

Hoboken, NJ : Jossey-Bass., 2013

Collation

236 Pages

Language

English

ISBN/ISSN

1118484207, 9781118484203

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[1 ed.]

Subject(s)

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Specific Detail Info

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Statement of Responsibility

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