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Fundamental Theories of Business Communication: Laying a Foundation for the Field

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.

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Detail Information
Series Title
New Perspectives in Organizational Communication
Call Number
300 Mil
Publisher
Hoboken, NJ : Palgrave Macmillan.,
Collation
266[271] Pages
Language
English
ISBN/ISSN
3030577406, 9783030577407
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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