Corporate Heritage Marketing: Using the Past as a Strategic Asset

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Corporate Heritage Marketing: Using the Past as a Strategic Asset

Angelo Riviezzo - Personal Name; Antonella Garofano and Maria Rosaria Napolitano - Personal Name;

Corporate Heritage Marketing: Using the Past as a Strategic Asset

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P02493S	300 Ang	Available
P02494S	300 Ang	Available
P02495S	300 Ang	Available
P02496S	300 Ang	Available
P02497S	300 Ang	Available

Detail Information

Series Title: Routledge Studies in Marketing, 18
Call Number: 300 Ang
Publisher: Hoboken, NJ : Routledge., 2021
Collation: [121] Pages
Language: English
ISBN/ISSN: 2020053876, 2020053877, 9780367764951, 9780367764999, 9781003167259
Classification: 300
Content Type: text
Media Type: computer
Carrier Type: computer card
Edition: 13th
Subject(s): Corporate Heritage Marketing
Specific Detail Info: Corporate Heritage Marketing: Using the Past as a Strategic Asset
Statement of Responsibility: Angelo Riviezzo

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Corporate Heritage Marketing: Using the Past as a Strategic Asset

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