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Image of Global Competitiveness: Ten Things Thai Businesspeople Should Know

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Global Competitiveness: Ten Things Thai Businesspeople Should Know

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

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Detail Information
Series Title
Global Competitiveness: Ten Things Thai Businesspeople Should Know
Call Number
300 Wil
Publisher
Hoboken, NJ : Springer.,
Collation
110[103] Pages
Language
English
ISBN/ISSN
9811677549, 9789811677540
Classification
300
Content Type
text
Media Type
computer
Carrier Type
computer card
Edition
12th
Subject(s)
Global Competitiveness
Specific Detail Info
Global Competitiveness: Ten Things Thai Businesspeople Should Know
Statement of Responsibility
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