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The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-ups

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies. The road to successful innovation management is long - this book is the shortcut.Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche TelekomAn overdue update on traditional R&D processes for the 21st century.Uwe Wagner, CTO, Schaeffler Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!Dr. Carsten Stöcker, World Economic Forum, Global Future Council-Member  

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Detail Information
Series Title
The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-ups
Call Number
300 Luc
Publisher
Hoboken, NJ : Springer.,
Collation
212[206] Pages
Language
English
ISBN/ISSN
3030791130, 9783030791131
Classification
300
Content Type
text
Media Type
computer
Carrier Type
computer card
Edition
13th
Subject(s)
The Corporates Strike Back
Specific Detail Info
The Corporates Strike Back: How Large Companies Win the Innovation Race Against Disruptive Start-ups
Statement of Responsibility
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