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Image of Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models

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Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

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Detail Information
Series Title
Tourism, Hospitality & Event Management
Call Number
300 Joã
Publisher
Hoboken, NJ : Springer.,
Collation
286[287] Pages
Language
English
ISBN/ISSN
303089231X, 9783030892319
Classification
300
Content Type
cartographic dataset
Media Type
computer
Carrier Type
computer card
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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