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Internal Communication and Employer Brands

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

Internal communication is the management of communication between an organization and its members to inform, motivate, engage and cocreate meanings to make organizations more effective. The book presents key concepts defining the successful implementation and execution of internal communication: internal communication satisfaction, employee engagement, employer branding, organizational support, and psychological contract fulfillment. Including an extensive literature review and informed by in-depth interviews conducted with corporate communication directors and human resource management directors in 25 Croatian organizations, the book uses original research to give practical guidance on internal communication best practices.

The book is an ideal resource for researchers and advanced students of public relations and corporate communication broadly and internal and employee communication specifically.

Availability
P01028S300 AnaAvailable
P01029S300 AnaAvailable
P01030S300 AnaAvailable
P01031S300 AnaAvailable
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Detail Information
Series Title
Routledge Research in Public Relations
Call Number
300 Ana
Publisher
Hoboken, NJ : Routledge.,
Collation
155[156] Pages
Language
English
ISBN/ISSN
9781032056807, 9781032059785, 9781003200109
Classification
300
Content Type
cartographic dataset
Media Type
computer
Carrier Type
computer card
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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