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Image of Business as War: Battling for Competitive Advantage

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Business as War: Battling for Competitive Advantage

The author, a former army colonel currently featured as a military analyst on MSNBC and NBC News, is convinced that corporate America can learn vital lessons from the U.S. military. Business executives, according to Allard (Command, Control and the Common Defense), today function in a chaotic atmosphere dominated by globalization and rapidly changing information technology. He argues that recent corporate scandals such as the collapse of Enron as well as the high salaries of CEOs are symptomatic of the lack of leadership in industry, a loss that seriously impedes business success. Drawing on myriad examples from the military, Allard provides a series of war plans that he believes can change the corporate environment. Included is a recommendation to emulate the training followed at West Point to build idealistic managers, to devise overall military-like strategies rather than marketing plans and to be aware of and responsible for security programs to combat electronic terrorism. While Allard s proposals to improve business leadership have merit, many of the military analogies are repetitive and forced. Much of his advice is delivered in an off-putting, hectoring tone that sometimes borders on bragging, and his potshots at former president Clinton feel inappropriate for a business manual.

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Detail Information
Series Title
Business as War: Battling for Competitive Advantage
Call Number
300 Ken
Publisher
Hoboken, NJ : Wiley.,
Collation
258 Pages
Language
English
ISBN/ISSN
9780471468547, 0471468541
Classification
300
Content Type
text
Media Type
computer
Carrier Type
computer card
Edition
13th
Subject(s)
Business as War
Specific Detail Info
Business as War: Battling for Competitive Advantage
Statement of Responsibility
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