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Digital Television Strategies: Business Challenges and Opportunities
In Britain, America, and many other countries, television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television, and answers many essential questions about the future of this fickle industry.
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Detail Information
- Series Title
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Digital Television Strategies: Business Challenges and Opportunities
- Call Number
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300 Ala
- Publisher
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Hoboken, NJ :
Palgrave Macmillan.,
2003
- Collation
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107 Pages
- Language
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English
- ISBN/ISSN
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9780333992951, 0333992954
- Classification
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300
- Content Type
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text
- Media Type
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computer
- Carrier Type
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computer card
- Edition
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13th
- Subject(s)
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- Specific Detail Info
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Digital Television Strategies: Business Challenges and Opportunities
- Statement of Responsibility
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Alan Griffiths
Other version/related
No other version available
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