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Image of HARVARD BUSINESS REVIEW ON MARKETING

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HARVARD BUSINESS REVIEW ON MARKETING

The Harvard Business Review Paperback Series is designed to bring today s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
A first-time collection of the old classics and best new thinking on marketing. The articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.

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Detail Information
Series Title
-
Call Number
300 Har
Publisher
Hoboken, NJ : Harvard Business Press.,
Collation
192 Pages
Language
English
ISBN/ISSN
1578518040, 9781578518043, 9780585440743
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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