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Global Competitive Strategy

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the star analysis that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the global value connection that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

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Detail Information
Series Title
-
Call Number
300 Dan
Publisher
Hoboken, NJ : Cambridge University Press.,
Collation
306 Pages
Language
English
ISBN/ISSN
0521880815, 9780521880817
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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