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Image of To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record

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To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record

Philip H. Mirvis - Personal Name; Karen Ayas - Personal Name; George Roth - Personal Name;

Most books on change management describe concepts and principles with some examples. This one went several steps further and provided me with a story that was rich in details and lessons learned. I could appreciate the nuisance and subtleties involved in change and transformation because of the fineness with which the business case was narrated. The authors should be commended for unraveling for the benefit of both business and non-business readers what goes on at the top management and various levels in a mammoth organization as it tries to change with the times.


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Detail Information
Series Title
-
Call Number
300 Phi
Publisher
Hoboken, NJ : Jossey-Bass., 2003
Collation
282 Pages
Language
English
ISBN/ISSN
9780787966775, 0787966770
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
-
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No other version available

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  • To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record
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