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Image of Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets

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Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets

Highly recomended for western managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it s not boring! A lively read. Hat s off to Pacek and Thorniley.

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Detail Information
Series Title
The Economist
Call Number
300 Nen
Publisher
Hoboken, NJ : Bloomberg Press.,
Collation
256 Pages
Language
English
ISBN/ISSN
186197843X, 9781861978431
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[2nd ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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No other version available

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