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Creative Marketing for New Product and New Business Development

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as Healthy Tea developed by Japan Coca-Cola, Inc., the recommendation engine Teach Me Electronic Appliances , and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

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Detail Information
Series Title
-
Call Number
300 Aki
Publisher
Hoboken, NJ : World Scientific Publishing Company.,
Collation
337 Pages
Language
English
ISBN/ISSN
9789812772183, 9812772189
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[illustrated edition]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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