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Marketing

Mr Jim Blythe - Personal Name;

The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.


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Detail Information
Series Title
SAGE Course Companions
Call Number
300 Mr
Publisher
Hoboken, NJ : Sage Publications Ltd., 2006
Collation
191 Pages
Language
English
ISBN/ISSN
9781412910330, 1412910331
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
-
Other version/related

No other version available

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  • Marketing
  • Marketing
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