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Global Sport Sponsorship

John M. Amis - Personal Name; T. Bettina Cornwell - Personal Name;

Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.

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Series Title: Sport Commerce and Culture
Call Number: 300 Joh
Publisher: Hoboken, NJ : Berg Publishers., 2005
Collation: 291 Pages
Language: English
ISBN/ISSN: 9781845200800, 1845200802
Classification: 300
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