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Image of Developing Strategies for International Business: The Wrap Process

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Developing Strategies for International Business: The Wrap Process

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace that take account of all the critical factors involved while allowing the use of personal judgment and process sureties. We call this the WRAP process.

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Detail Information
Series Title
-
Call Number
300 J.
Publisher
Hoboken, NJ : Palgrave Macmillan.,
Collation
194 Pages
Language
English
ISBN/ISSN
1403934142
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[illustrated edition]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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