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Introduction to Sport Marketing: A Practical Approach

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis. Introduction to Sport Marketing should be the first stop on any beginner sport management and marketing student s reading list. * apply marketing theory and frameworks to the unique sport industry environment * understand the best marketing approaches for non-profit, professional, and government sport * appreciate the characteristics and behaviours of sport consumers * conduct an internal and external analysis of a sport organization and specify a market positioning strategy * identify marketing opportunities and generate marketing objectives * cultivate a sport brand * acquire, manage and evaluate sport sponsorships * devise marketing activities specifically for sport services * capitalise on new media technologies for sport marketing

Availability
#
My Library 300 Aar
007
Available
Detail Information
Series Title
Sport Management
Call Number
300 Aar
Publisher
Hoboken, NJ : Butterworth-Heinemann.,
Collation
341 Pages
Language
English
ISBN/ISSN
0750686855, 9780750686853
Classification
300
Content Type
text
Media Type
computer
Carrier Type
computer card
Edition
13th
Subject(s)
Introduction to Sport Marketing
Specific Detail Info
Introduction to Sport Marketing: A Practical Approach
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