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Image of Marketing Your Service Business

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Marketing Your Service Business

Ian Ruskin-Brown s new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.

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Detail Information
Series Title
-
Call Number
300 Ian
Publisher
Hoboken, NJ : Thorogood Publishing.,
Collation
283 Pages
Language
English
ISBN/ISSN
9781854183163, 1854183168
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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