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Image of Selling the Sea: An Inside Look at the Cruise Industry

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Selling the Sea: An Inside Look at the Cruise Industry

An insider s view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today s captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.

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Detail Information
Series Title
-
Call Number
300 Bob
Publisher
Hoboken, NJ : Wiley.,
Collation
355 Pages
Language
English
ISBN/ISSN
9780471749189, 0471749184
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[2 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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