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Image of Different Thinking: Creative Strategies for Developing the Innovative Business

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Different Thinking: Creative Strategies for Developing the Innovative Business

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company s strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald s, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.

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Detail Information
Series Title
-
Call Number
300 Anj
Publisher
Hoboken, NJ : Kogan Page.,
Collation
209 Pages
Language
English
ISBN/ISSN
9780749448400, 0749448407
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[illustrated edition]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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No other version available

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