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The Business of Healthcare Innovation

Robert Lawton Burns focuses on the key role of the producers as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.

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Detail Information
Series Title
-
Call Number
300 Law
Publisher
Hoboken, NJ : Cambridge University Press.,
Collation
400 Pages
Language
English
ISBN/ISSN
9780521547680, 0521547687
Classification
300
Content Type
-
Media Type
-
Carrier Type
-
Edition
[1 ed.]
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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