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Wine Marketing: A Practical Guide

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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * How to and how not to case studies based on international examples * A guide to further reading and websites * Issues to consider when marketing section as a means of self-evaluation Wine Marketing systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.

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Detail Information

Series Title

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Call Number

300 C.

Publisher

Hoboken, NJ : Butterworth-Heinemann., 2007

Collation

378 Pages

Language

English

ISBN/ISSN

9780750654203, 0750654201

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[1 ed.]

Subject(s)

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Specific Detail Info

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