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Market-Led Strategic Change

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The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. Reality Checks throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: В·

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Detail Information

Series Title

Chartered Institute of Marketing

Call Number

300 Nig

Publisher

Hoboken, NJ : Butterworth-Heinemann., 2001

Collation

780 Pages

Language

English

ISBN/ISSN

9780750652254, 075065225X

Classification

300

Content Type

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Media Type

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Carrier Type

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Edition

[3 ed.]

Subject(s)

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Specific Detail Info

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