Relationship Marketing: Strategy and Implementation

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Deprecated: trim(): Passing null to parameter #1 ($string) of type string is deprecated in /home/maincampus/public_html/library/lib/detail.inc.php on line 151

Image of Relationship Marketing: Strategy and Implementation

Text

Relationship Marketing: Strategy and Implementation

Helen Peck - Personal Name; Moira Clark - Personal Name; Adrian Payne - Personal Name; Martin Christopher - Personal Name;

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside Relationship Marketing: bringing quality, customer service and marketing together and Relationship Marketing for Competitive Advantage: winning and keeping customers this new title provides readers with insights into marketing in the 21st century. Major addition to relationship marketing literature Supports the relationship marketing titles that we already publish successfully Author team are amongst the UK s leading authorities in the sector

Availability

No copy data

Detail Information

Series Title: The Chartered Institute of Marketing series
Call Number: 300 Hel
Publisher: Hoboken, NJ : Butterworth-Heinemann., 1999
Collation: 526 Pages
Language: English
ISBN/ISSN: 9780750636261, 0750636262
Classification: 300
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): -
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

Relationship Marketing: Strategy and Implementation

Comments

You must be logged in to post a comment