Business Ethics: The Ethical Revolution of Minority Shareholders is a pioneer and original work in the domain of ethics in the relations between companies and minority shareholders. The book puts i…
Much has been written about the importance of using marketing principles and tools effectively. But we ve paid far less attention to how marketing works within an organization — and how markete…
The development of the small and medium enterprise sector is believed to be crucial for economic growth and poverty alleviation. Those who seek to develop the sector must consent with the general p…
Many corporations are restructuring their business processes in order to become more competitive and cost effective. Once the decision has been made to outsource, a corporation must structure the d…
Ulwick introduces a strategy formulation theory and process that allows firms to create strategies that consistently produce breakthrough results.
E-business integration is a vision we have developed over a long period of time. As we have worked in business practice for many years prior to and in parallel with our academic research, we have a…
Apply the powerful technique of Six Sigma to your business When Six Sigma pioneer Greg Brue worked on the first large-scale Six Sigma program at General Electric Co., it changed the face of busines…
In recent years managers of marketing organizations have increasingl complained that customer fraud is having a significant negative impact о profits. Marketing managers have observed evidence tha…
Creativity is one of the most valuable and powerful resources in business today. 99% Inspiration supplies a palette of techniques and stories to help business people tap hidden creative strengths. …