Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive
* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry s; Dell; American Express; Haagen-Daz; Google an…
- Edition
- -
- ISBN/ISSN
- 0749442573, 9780749442576, 9781417572298
- Collation
- 321
- Series Title
- -
- Call Number
- 300 Mat
Lessons from the Hive: The Buzz on Surviving and Thriving in an Ever-Changing…
Going through a company merger or buy-out creates new challenges for managers and employees alike, but this unique business fable offers real-world advice for coping and even prospering. Based on t…
- Edition
- -
- ISBN/ISSN
- 0793191866, 9780793191864
- Collation
- 133
- Series Title
- -
- Call Number
- 300 Cha
Women on Corporate Boards of Directors: International Research and Practice
`This timely collection of case studies and research from top academics around the world, will be of tremendous value to all those engaged in bringing about greater gender diversity in corporate bo…
- Edition
- -
- ISBN/ISSN
- 9781847204806, 1847204805
- Collation
- 272
- Series Title
- New Horizons in Management
- Call Number
- 300 Sus
Interpersonal Skills at Work
In this age of e-business, there is an increasing over-reliance on electronic communication and insufficient attention paid to the management of face-to-face relationships. In this fascinating text…
- Edition
- [2nd ed]
- ISBN/ISSN
- 0415227755, 9780415227766, 9780415227759, 9780203465783, 0415227763
- Collation
- 321
- Series Title
- -
- Call Number
- 300 Joh
Wall Street: The Markets, Mechanisms and Players
A comprehensive guide to Wall Street, the world s leading financial center. This book provides an authoritative but accessible guide to what happens on Wall Street, how it works, who does what, …
- Edition
- [illustrated edition]
- ISBN/ISSN
- 9781861974648, 1861974647
- Collation
- 289
- Series Title
- The Economist Series
- Call Number
- 300 Ric
Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Ma…
Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. C…
- Edition
- -
- ISBN/ISSN
- 0793155606, 9780793155606
- Collation
- 336
- Series Title
- -
- Call Number
- 300 Lau
Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
Today’s sales professionals are hungrier than ever for new ideas to help them avoid the dreaded vendor label. Yesterday’s sales professional relied on comparing product features …
- Edition
- [Original ed.]
- ISBN/ISSN
- 0793154707, 9780793154708
- Collation
- 304
- Series Title
- -
- Call Number
- 300 Mar
Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures and Alliances
An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and,…
- Edition
- -
- ISBN/ISSN
- 0793188288, 9780793188284
- Collation
- 224
- Series Title
- -
- Call Number
- 300 Rob
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $20…
David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares h…
- Edition
- [illustrated edition]
- ISBN/ISSN
- 0793186005, 9780793186006
- Collation
- 272
- Series Title
- -
- Call Number
- 300 Dav
Strategies for eCommerce Success
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users perceptions of business-to-business and business-to-consumer electronic commerc…
- Edition
- -
- ISBN/ISSN
- 193177708X, 9781931777087, 9781931777292
- Collation
- 352
- Series Title
- -
- Call Number
- 300 Bij
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