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cover
Business to Business Electronic Commerce: Challenges and Solutions
Merrill Warkentin

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to …

Edition
-
ISBN/ISSN
1930708092, 9781930708099, 9781591400097
Collation
308
Series Title
-
Call Number
300 Mer
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cover
Marketing & Selling Professional Services: Practical Approaches to Practice D…
Patrick Forsyth

Copious in information, fundamental and practical in advice...a convincing and positive guide. -- Marketing Practice

Edition
[3rd ed.]
ISBN/ISSN
0749440902, 9780749440909, 9781417593842
Collation
337
Series Title
-
Call Number
300 Pat
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cover
The market planning guide: creating a plan to successfully market your busin…
David H. Bangs

Get hands-on proven marketing basics with this bible of business marketing. Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business,…

Edition
[6th ed]
ISBN/ISSN
0793159717, 9780793159710
Collation
257
Series Title
-
Call Number
300 Dav
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cover
How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win th…
Dave Stein

It has become a buyers’ world. Salespeople are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer…

Edition
[2nd ed.]
ISBN/ISSN
0793185696, 9780793185696
Collation
240
Series Title
-
Call Number
300 Dav
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cover
A Practical Guide to Security Assessments
Sudhanshu Kairab

This book is a detailed methodology of performing a security assessment. The book emphasizes the approach of first understanding the business and then the technology that supports it. It focuses on…

Edition
[1 ed.]
ISBN/ISSN
0849317061, 9780849317064, 9780203507230
Collation
516
Series Title
-
Call Number
300 Sud
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cover
The Making of a Bestseller: Success Stories from Authors and the Editors, Age…
Brian HillDee Power

People are fascinated by bestselling authors who have become every bit as much celebrities as rock musicians or film stars. Through some mysterious process, these individuals take blank pages and t…

Edition
-
ISBN/ISSN
0793193087, 9780793193080
Collation
278
Series Title
-
Call Number
300 Bri
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cover
Gabay's Copywriters' Compendium- revised edition in paperback: The Definitive…
Jonathan Gabay

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not alwa…

Edition
[2 ed.]
ISBN/ISSN
0750683201, 9780750683203, 9780080463599
Collation
710
Series Title
-
Call Number
300 Jon
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cover
Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses
Alice Korngold

Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits. Written by Alice Korn…

Edition
[1 ed.]
ISBN/ISSN
0787973610, 9780787973612, 9780787981884
Collation
241
Series Title
-
Call Number
300 Ali
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cover
Successful Interviewing and Recruitment
Rob Yeung

Plenty of managers know how to interview, but few can interview well. Successful Interviewing and Recruitment teaches managers how to structure the interview, spot exceptional candidates, and hir…

Edition
[illustrated edition]
ISBN/ISSN
9780749451646, 0749451645
Collation
184
Series Title
Creating Success
Call Number
300 Rob
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cover
What to Say to a Porcupine: 20 Humorous Tales That Get to the Heart of Great …
Richard S. Gallagher

What do a demanding colony of porcupines, an upscale restaurant run by hyenas, and a famous medieval knight have in common? They are all part of one of the most entertaining and instructive books o…

Edition
-
ISBN/ISSN
9780814410554, 0814410553
Collation
126
Series Title
-
Call Number
300 Ric
Availability0
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