Marketing Thought: Tools, Tactics and Strategies that Drive Results
What is the next big idea to change the face of marketing? Marketing is all about meeting the needs and wants of the customer. While this statement remains a fundamental truth, the reality is that …
- Edition
- -
- ISBN/ISSN
- 9781600050893, 1600050891
- Collation
- 129
- Series Title
- -
- Call Number
- 300 Ale
Marketing Graffiti: The View From the Street
Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers …
- Edition
- [1 ed.]
- ISBN/ISSN
- 0750656972, 9780750656979, 9781429412803
- Collation
- 305
- Series Title
- -
- Call Number
- 300 Mic
Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and…
From envisioning the organizationalВ structure to creating the marketing plan that powers growthВ to building for the future with airtight financial documents, this guide provides the tools to …
- Edition
- [7th ed.]
- ISBN/ISSN
- 9780944205372, 0944205372
- Collation
- 370
- Series Title
- -
- Call Number
- 300 Lin
The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About S…
Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a s…
- Edition
- -
- ISBN/ISSN
- 9780814401675, 0814401678
- Collation
- 192
- Series Title
- -
- Call Number
- 300 Sus
Real You Incorporated: 8 Essentials for Women Entrepreneurs
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real businessв…
- Edition
- -
- ISBN/ISSN
- 9780470176580, 047017658X
- Collation
- 258
- Series Title
- -
- Call Number
- 300 Kai
The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, Amer…
Praise for The Seven Lost Secretsof Success Buy this book, apply these secrets, and your prosperity will be assured. -Dan McComas, President, Dan McComas Associates, Marketing …
- Edition
- -
- ISBN/ISSN
- 9780470108109, 047010810X
- Collation
- 224
- Series Title
- -
- Call Number
- 300 Joe
Creating a Million-Dollar-a-Year Sales Income: Sales Success through Client R…
In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or enviro…
- Edition
- [1 ed.]
- ISBN/ISSN
- 9780470045497, 0470045493
- Collation
- 209
- Series Title
- -
- Call Number
- 300 Pau
Smart Marriage: Using Your (Business) Head as Well as Your Heart to Find Wedd…
In this eye-opening book, Parkman shows how we can use our heads—in addition to our hearts—to find wedded bliss and avoid a failed marriage. Smart Marriage provides a framework Parkma…
- Edition
- [1 ed.]
- ISBN/ISSN
- 9780275994556, 0275994554
- Collation
- 199
- Series Title
- -
- Call Number
- 300 All
Loan Workouts and Debt for Equity Swaps: A Framework for Successful Corporate…
The past 10 years has provided one of the longest sustained periods of economic growth for many western economies. There are signs that this may all be coming to an end. Japan, the UK and the US ar…
- Edition
- [1 ed.]
- ISBN/ISSN
- 9780471893394, 0471893390
- Collation
- 335
- Series Title
- Wiley Finance
- Call Number
- 300 Sub
Tax Savvy for Small Business
The essential tax-strategy book for entrepreneurs who call themselves boss. Named a Best Tax Book by Entrepreneur Knowing the ins and outs of the tax code is vital to the health …
- Edition
- [11 ed.]
- ISBN/ISSN
- 9781413307177, 1413307175
- Collation
- 394
- Series Title
- -
- Call Number
- 300 Fre
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