Qualitative Marketing Research: A Cultural Approach
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach i…
- Edition
- -
- ISBN/ISSN
- 9781412903813, 1412903815
- Collation
- 240
- Series Title
- Introducing Qualitative Methods series
- Call Number
- 300 Joh
Women in Business: The Changing Face of Leadership
Female executives of large companies are still in short supply in the U.S., but they have made great strides in recent years and their number is growing. Patricia Werhane and four other leadership …
- Edition
- -
- ISBN/ISSN
- 9780275994549, 0275994546
- Collation
- 216
- Series Title
- -
- Call Number
- 300 Pat
25 Legendary leadership Activities
What is legendary leadership ? It can be defined simply as leadership that is remembered. These 25 activities are designed to ensure you are remembered as a good - or even great - leader.The num…
- Edition
- -
- ISBN/ISSN
- 9781599960722, 1599960729
- Collation
- 186
- Series Title
- -
- Call Number
- 300 Pet
Media Monoliths: How Great Media Brands Thrive and Survive
* The first book to provide an in-depth analysis of 20 of the world s most famous media brands
- Edition
- [illustrated edition]
- ISBN/ISSN
- 9780749441081, 0749441089
- Collation
- 272
- Series Title
- -
- Call Number
- 300 Mar
Values-based Service for Sustainable Business: Lessons from IKEA
The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzesВ a large organizationВ (IKEA) as a basis for…
- Edition
- [1 ed.]
- ISBN/ISSN
- 9780415458535, 0415458536
- Collation
- 142
- Series Title
- Routledge Studies in Management, Organizations and Society
- Call Number
- 300 Bo
Mastering Marketing
Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides tec…
- Edition
- [2nd ed.]
- ISBN/ISSN
- 1854183230, 9781854183231, 9781854184276
- Collation
- 346
- Series Title
- -
- Call Number
- 300 Ian
Inspiration: Capturing the Creative Potential of Your Organization
This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to…
- Edition
- [illustrated edition]
- ISBN/ISSN
- 1403920583, 9781403920584, 9780230510883
- Collation
- 186
- Series Title
- -
- Call Number
- 300 Nic
40 Best Fields for Your Career
90 best lists, including best-paying fields, fastest-growing fields, and best jobs in each field, plus 40+ field descriptions.
- Edition
- -
- ISBN/ISSN
- 1593573154, 9781593573157, 9781593573461
- Collation
- 449
- Series Title
- JIST's best jobs series
- Call Number
- 300 Mic
The great formula for creating maximum profit with minimal effort
Praise for THE GREAT FORMULA This book reminds me of Isaac Newton s discovery of gravity-a stunningly simple idea that changed the course of history. I ve seen The Great Formula create …
- Edition
- -
- ISBN/ISSN
- 9780471778233, 0471778230
- Collation
- 258
- Series Title
- -
- Call Number
- 300 Mar
Business Ethics as Practice: Ethics as the Everyday Business of Business
In recent years, a succession of corporate scandals has rocked the international business community. As a result, many companies have invested considerable time, money and effort on the development…
- Edition
- -
- ISBN/ISSN
- 0521877458, 9780521877459, 9780511457487
- Collation
- 322
- Series Title
- Business, Value Creation, and Society
- Call Number
- 300 Mol
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography