Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach i…
Female executives of large companies are still in short supply in the U.S., but they have made great strides in recent years and their number is growing. Patricia Werhane and four other leadership …
What is legendary leadership ? It can be defined simply as leadership that is remembered. These 25 activities are designed to ensure you are remembered as a good - or even great - leader.The num…
* The first book to provide an in-depth analysis of 20 of the world s most famous media brands
The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzesВ a large organizationВ (IKEA) as a basis for…
Mastering Marketing provides a clearly written explanation of the core skills and concepts needed to market a business profitably. Offering more than just short-term selling tricks, it provides tec…
This book examines how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to…
90 best lists, including best-paying fields, fastest-growing fields, and best jobs in each field, plus 40+ field descriptions.
Praise for THE GREAT FORMULA This book reminds me of Isaac Newton s discovery of gravity-a stunningly simple idea that changed the course of history. I ve seen The Great Formula create …
In recent years, a succession of corporate scandals has rocked the international business community. As a result, many companies have invested considerable time, money and effort on the development…