Green Branding: Basics, Success Factors And Instruments For Sustainable Brand…
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characte…
- Edition
- 13th
- ISBN/ISSN
- 3658360593, 9783658360597
- Collation
- 164[161] Pages
- Series Title
- Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
- Call Number
- 300 Oli
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