* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry s; Dell; American Express; Haagen-Daz; Google an…
Going through a company merger or buy-out creates new challenges for managers and employees alike, but this unique business fable offers real-world advice for coping and even prospering. Based on t…
`This timely collection of case studies and research from top academics around the world, will be of tremendous value to all those engaged in bringing about greater gender diversity in corporate bo…
In this age of e-business, there is an increasing over-reliance on electronic communication and insufficient attention paid to the management of face-to-face relationships. In this fascinating text…
A comprehensive guide to Wall Street, the world s leading financial center. This book provides an authoritative but accessible guide to what happens on Wall Street, how it works, who does what, …
Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. C…
Today’s sales professionals are hungrier than ever for new ideas to help them avoid the dreaded vendor label. Yesterday’s sales professional relied on comparing product features …
An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and,…
David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares h…
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users perceptions of business-to-business and business-to-consumer electronic commerc…