Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. C…
Today’s sales professionals are hungrier than ever for new ideas to help them avoid the dreaded vendor label. Yesterday’s sales professional relied on comparing product features …
An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and,…
David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares h…
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users perceptions of business-to-business and business-to-consumer electronic commerc…
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to …
Copious in information, fundamental and practical in advice...a convincing and positive guide. -- Marketing Practice
Get hands-on proven marketing basics with this bible of business marketing. Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business,…
It has become a buyers’ world. Salespeople are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer…
This book is a detailed methodology of performing a security assessment. The book emphasizes the approach of first understanding the business and then the technology that supports it. It focuses on…