Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Ma…
Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. C…
- Edition
- -
- ISBN/ISSN
- 0793155606, 9780793155606
- Collation
- 336
- Series Title
- -
- Call Number
- 300 Lau
Beyond Selling Value: A Proven Process to Avoid the Vendor Trap
Today’s sales professionals are hungrier than ever for new ideas to help them avoid the dreaded vendor label. Yesterday’s sales professional relied on comparing product features …
- Edition
- [Original ed.]
- ISBN/ISSN
- 0793154707, 9780793154708
- Collation
- 304
- Series Title
- -
- Call Number
- 300 Mar
Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures and Alliances
An estimated 20,000 corporate alliances have been formed worldwide over the past two years. Such strategic alliances can provide business owners with long-term security, new revenue channels, and,…
- Edition
- -
- ISBN/ISSN
- 0793188288, 9780793188284
- Collation
- 224
- Series Title
- -
- Call Number
- 300 Rob
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $20…
David A. Morrison, founder and president of TWENTYSOMETHINGв„ў Inc., is an internationally acclaimed expert and pioneer in young adult consulting. In this groundbreaking book, Morrison shares h…
- Edition
- [illustrated edition]
- ISBN/ISSN
- 0793186005, 9780793186006
- Collation
- 272
- Series Title
- -
- Call Number
- 300 Dav
Strategies for eCommerce Success
With electronic commerce growing so rapidly, businesses need to examine critical elements that could influence users perceptions of business-to-business and business-to-consumer electronic commerc…
- Edition
- -
- ISBN/ISSN
- 193177708X, 9781931777087, 9781931777292
- Collation
- 352
- Series Title
- -
- Call Number
- 300 Bij
Business to Business Electronic Commerce: Challenges and Solutions
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to …
- Edition
- -
- ISBN/ISSN
- 1930708092, 9781930708099, 9781591400097
- Collation
- 308
- Series Title
- -
- Call Number
- 300 Mer
Marketing & Selling Professional Services: Practical Approaches to Practice D…
Copious in information, fundamental and practical in advice...a convincing and positive guide. -- Marketing Practice
- Edition
- [3rd ed.]
- ISBN/ISSN
- 0749440902, 9780749440909, 9781417593842
- Collation
- 337
- Series Title
- -
- Call Number
- 300 Pat
The market planning guide: creating a plan to successfully market your busin…
Get hands-on proven marketing basics with this bible of business marketing. Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business,…
- Edition
- [6th ed]
- ISBN/ISSN
- 0793159717, 9780793159710
- Collation
- 257
- Series Title
- -
- Call Number
- 300 Dav
How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win th…
It has become a buyers’ world. Salespeople are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer…
- Edition
- [2nd ed.]
- ISBN/ISSN
- 0793185696, 9780793185696
- Collation
- 240
- Series Title
- -
- Call Number
- 300 Dav
A Practical Guide to Security Assessments
This book is a detailed methodology of performing a security assessment. The book emphasizes the approach of first understanding the business and then the technology that supports it. It focuses on…
- Edition
- [1 ed.]
- ISBN/ISSN
- 0849317061, 9780849317064, 9780203507230
- Collation
- 516
- Series Title
- -
- Call Number
- 300 Sud
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