Let Barb Schwarz----the creator of the Home Staging concept----show you what it takes to make it in the Home Staging industry. In 1972, Barb Schwarz coined the term Staging to refer to…
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk ma…
* Based on the experience of IBM and its leading business partners in transforming themselves and their clients
Can BIDs Provide Urban Areas with Improved Services? Initiated and governed by property or business owners under the authorization of state and local governments, business improvement districts …
A practical guide that enables you to progress from a project manager to a motivated, service-driven project professional, The Strategic Project Leader: Mastering Service-Based Project Leadership …
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach i…
Female executives of large companies are still in short supply in the U.S., but they have made great strides in recent years and their number is growing. Patricia Werhane and four other leadership …
What is legendary leadership ? It can be defined simply as leadership that is remembered. These 25 activities are designed to ensure you are remembered as a good - or even great - leader.The num…
* The first book to provide an in-depth analysis of 20 of the world s most famous media brands
The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzesВ a large organizationВ (IKEA) as a basis for…