Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line

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Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line

Merlin Stone - Personal Name; Paul R Gamble - Personal Name; Paul R. Gamble - Personal Name; Alan Tapp - Personal Name; Anthony Marsella - Personal Name;

* Based on the experience of IBM and its leading business partners in transforming themselves and their clients

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Series Title: Chartered Institute of Marketing
Call Number: 300 Pau
Publisher: Hoboken, NJ : Kogan Page., 2005
Collation: 321 Pages
Language: English
ISBN/ISSN: 9780749443856, 0749443855
Classification: 300
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Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line

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