Showcasing methodological rigour and state-of-the-art methods as hallmarks of modern international business (IB) research, this book offers a collection of the most relevant and highly cited resear…
This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative …
Research Methods for Business Students
BUSINESS RESEARCH METHODS
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Resea…
Knowledge on research methods is absolutely essential for any student. This free textbook provides an overview of the different elements required to write a thesis.
Business Research Methodology
Modern Methods for Business Research
Case Study Methodology in Business Research
RESEARCH METHODS FOR BUSINESS