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cover
Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
Steve O'Leary

Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices…

Edition
-
ISBN/ISSN
0313345988
Collation
196
Series Title
-
Call Number
300 Ste
Availability0
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cover
Thought Leadership Meets Business: How business schools can become more succe…
Peter Lorange

For leading corporations, talent is perhaps the only truly sustainable competitive advantage. In light of this, leading international corporations need to be staffed by the best possible executive …

Edition
[illustrated edition]
ISBN/ISSN
052189722X, 9780521897228, 9780511395123
Collation
262
Series Title
-
Call Number
300 Pet
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cover
People Skills: Guiding you to effective interpersonal behaviour
Bill Sultmann

AlmostВ  every profession these days requires that you possess goodВ  people skills . But what are people skills and how can they beВ  developed? PeopleВ  Skills: Guiding you to effec…

Edition
-
ISBN/ISSN
1875378480
Collation
118
Series Title
-
Call Number
300 Bil
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cover
Postgraduate Study in the UK: The International Student's Guide
Professor Nicholas H Foskett

This book provides essential guidance for all students who are thinking of studying for a postgraduate qualification in Britain. Alongside detailed information about the British university system (…

Edition
-
ISBN/ISSN
1412907195
Collation
224
Series Title
-
Call Number
300 Pro
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cover
Evaluating Training Programs: The Four Levels (
Donald L Kirkpatrick Ph.D.

The Kirkpatrick Model for evaluating training programs is the most widely used approach in the corporate, government, and academic worlds. First developed in 1959, it focuses on four key areas:…

Edition
[3rd ed.]
ISBN/ISSN
1576753484
Collation
399
Series Title
-
Call Number
300 Don
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cover
Implementing SAP R/3: The Guide for Business and Technology Managers
Vivek Kale

Implementing SAP R/3: The Guide for Business andTechnology Managers provides a framework and a complete plan that enables business and technical managers to take the optimal decisions that are nece…

Edition
-
ISBN/ISSN
0672317761, 9780672317767, 9780768656619
Collation
526
Series Title
-
Call Number
300 Viv
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cover
Restaurant Service Basics
Sondra J. Dahmer

An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from …

Edition
[2nd ed]
ISBN/ISSN
0470107855, 9780470107850
Collation
210
Series Title
-
Call Number
300 Son
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cover
Successful Customer Relationship Marketing
Merlin StoneBryan Foss

As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offer gets ever wider. So how can companies ensure that their product or se…

Edition
-
ISBN/ISSN
0749435798, 9780749435790, 9780585443782
Collation
545
Series Title
-
Call Number
300 Mer
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cover
Growing Up Online: Young People and Digital Technologies
Sandra WeberShanly Dixon

In this cutting-edge anthology, contributors examine the diverse ways in which girls and young womenВ across a variety of ethnic, socio-economic, and nationalВ backgroundsВ are incorporating …

Edition
[First Edition]
ISBN/ISSN
140397814X, 9781403978141, 9780230607019
Collation
289
Series Title
-
Call Number
300 San
Availability0
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cover
Business Research Projects: A Solution-Oriented Approach
Jimme Keizer

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowled…

Edition
[1 ed.]
ISBN/ISSN
0750665734
Collation
273
Series Title
-
Call Number
300 Jim
Availability0
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